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MONA: Modal Shift, Routing and Nudging Solutions in Nature Areas for Sustainable Tourism

Active project
Saarland as well as regions in Belgium, the Netherlands and France
Visitor measurement and management

What is it about?

The project "MONA - Modal Shift, Routing and Nudging Solutions in Nature Areas for Sustainable Tourism" is an initiative within the Interreg Northwest Europe programme with the aim to develop a more sustainable tourism in nature areas in Northwest Europe. The participating partners will collect and analyse different type of data, providing a basis for future action. Additionally, a communication and marketing concept will be developed. This aims at positively influencing the behaviour of tourists in the sense of sustainable tourism. Furthermore, different approaches for behaviour control will be tested and training and events will be organised.  

Participants                      

  • POLIS aisbl (BE)
  • KU Leuven (BE)
  • BENEGO –Grenspark Kalmthoutse Heide (BE)
  • Tourism Province of Antwerp (BE)
  • VisitBrabant (NL)
  • Breda University of Applied Sciences (NL)
  • National Park Utrechtse Heuvelrug (NL)
  • Natuurmonumenten –Nationaal Park Veluwezoom (NL)
  • Montagne de Reims Regional Park (FR)
  • Regional Park Scarpe-Escaut (FR)
  • Tourismus Zentrale Saarland (GER)

Implementation period: 2023 - 2027

Particularities: Part of Interreg North-West Europe

Further Information:    

Contact: Carolin Schuhmacher, Tourismus Zentrale Saarland GmbH, Tel.: +49 (0)681 92720-50, Email: schuhmacher@tz-s.de

 

Lisa Naschert
Reference No.: 2024-14708
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