The joint development of mission statements can bring many advantages for associations, cooperatives and university institutions, but, depending on their size, also poses considerable logistical challenges for the organisations. For large organisations, or decentralised organisations, it can sometimes be expensive and very time-consuming to activate all those involved in the process. Therefore an integrated online participation in mission statement processes offers itself for you. With adhocracy+ you can integrate as many people as possible from your organization into the process of the mission statement and develop it. Cohesion leads to the fact that everyone reflects on the common goals. In addition, a jointly created mission statement offers you communication support for the employees or members of your organisation.
The joint development of mission statements includes the formulation of a mission and vision. Often the organisational culture and target group are also reflected in the mission statement. Slogans for the organisation can also be developed together. An iterative approach is advantageous for the development of a common mission statement, as this process has a certain inherent complexity. In concrete terms, this means that you can bring the results of each participation phase back into the process and further develop them - online and through joint meetings.
Depending on the possibilities, the joint mission statement can be developed via adhocracy+ through pure online participation or as cross-media participation (recommended). In the case of a pure online participation, the procedure must be pre-structured very well by you, which is possible in the case of cross-media participation even during the process with the participants. adhocracy+ offers you all the necessary digital tools for this.
Here you will find a proposal for the process flow. Depending on the number of potential participants and the frequency of meetings, it makes sense to extend or shorten phases.
Participants can submit their own ideas and discuss the ideas of others.
Participants can answer one or more questions with predefined choices.
In a first phase, participants can submit their own ideas and discuss the ideas of others. In a second phase, the ideas can be rated (pro/contra).
The effort for you as initiator of the process is about 2-4 hours for setting up on adhocracy+ and about 2-3 hours/week for moderation, activation and summary of the contributions. Between the individual phases, the results must be summarised and prepared.
A good example: As a non-profit association with flat hierarchies, we
used this process to develop our new mission statement in 2016.